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Playa Vik

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An avant garde luxury beach retreat offering uncompromising luxury and impeccable service.

The stunning, eccentric Playa Vik hotel brims with wow factors.  It’s an astonishing blend of ultra-modern, avant-garde design, glass and titanium walls, incredible views, sleek service and contemporary Uruguayan art and sculpture. The luxurious property is built into a promontory leading down between two white sand beaches close to the town of José Ignacio, an attractive area with low rise houses and condominiums nestling between the dunes.

The highlight of highlights is its main social area the ‘Sculpture Building’ which houses the lounge, bar and restaurant and leads out on to a pool terrace and deck, perched high above the ocean and the perfect place for sundowners.  There are six individual guest houses (casas), all with ocean views, each sheltered below roofs covered in earth and planted with a Uruguayan wild-flower meadow.

Playa Vik welcomes everyone, including families, seeking style and luxury with an unconventional twist.  Guests of all ages will appreciate its design, which, together with the use of art and sculpture throughout, lends the hotel an unashamedly flamboyant and youthful air.

Bartolome, Galápagos

What our clients say

  • Estancia El Charabon was a highlight. Also the beaches and countryside east of José Ignacio.

    NB, Guildford Jan 2020
  • Loved the Vendimia festival whilst we were at the Narbona. This event was brilliant - we had a lot of memories to take home.

    KB, Leeds Mar 2019
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Our Expert's Opinion

Mary
Mary Anne Nelson - Travel Expert

Born in the Atacama Desert in northern Chile, Mary’s insider knowledge and dry sense of humour make her a highly valued member of the Tailor-made Holidays and Group Tour sales team.

Papagaio

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Bartolome, Galápagos

Meet our team

Real Latin american experts

  • Sophie
    Sophie Barber - Travel Expert

    Sophie lived in Chile before joining us and has travelled extensively across Latin America, from Mexico to the furthest tip of Patagonia and beyond to Antarctica.

  • Paul Winrow Giffin
    Paul Winrow-Giffin - Travel Expert

    After graduating in Computer Science, Paul spent seven months travelling from Colombia to Argentina and came home hooked on Latin America.

  • Sallly
    Sally Dodge - Travel Expert

    A former Journey Latin America tour leader, Sally spent 7 years working, travelling and living throughout Latin America before returning to the UK to help people arrange their own adventures to this wonderful destination.

  • Finn Clennett
    Finn Clennett - Travel Expert

  • Hannah
    Hannah Donaldson - Travel Expert

    Having spent part of her childhood in Colombia and worked in Brazil and Costa Rica, Hannah's ties to Latin America run deep. Hannah is a much valued Travel Expert in our Tailor-made Holidays and Group Tours sales team.

  • Lina
    Lina Fuller - Travel Expert

    Lina's passion for the continent where she was born really took off when she moved to Córdoba (Argentina) to study, spending the holidays travelling between Argentina and her native Colombia.

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